YouTube Announces Channel Memberships, Direct Merchandise Sale for Creators

At the VidCon conference today, YouTube announced a host of new tools that are aimed at helping creators brand more than money instead of just relying on ads. Paid channel memberships and the ability to sell merchandise are the new acquirement generation tools for creators that volition get live soon for eligible channels. YouTube has as well announced a new feature called 'Premieres' that will let them schedule a pre-recorded clip and share information technology as a live video to generate some hype for upcoming content.

Aqueduct Memberships

Paid membership to a channel has been available to a select grouping of creators on YouTube in the form of Sponsorships. This feature has at present been renamed to Channel Memberships and information technology will shortly be bachelor to all creators who accept over 100,000 subscribers. Channel Memberships are priced at $4.99/month and come with perks such as unique badges, emojis, access to sectional posts in the Community tab as well as exclusive live streams, videos, news virtually upcoming events, early on admission to ticket sales, etc.

"It's kind of like a blank sheet…it's us giving the creators the tools to customize their membership offering and provide whatever perks that they feel is going to be valuable to the fans", YouTube's Director of Product Management, Rohit Dhawan was quoted as maxim by TechCrunch.

Merchandise

Creators will at present exist able to sell trade directly to viewers through a shelf below the videos, that will listing all the products available for purchase aslope their pricing. YouTube has partnered with Teespring to let creators sell over 20 different trade items and aims to collaborate with more merchandising partners in the future.

Starting today, all US-based channels with over 10,000 subscribers will be able to sell merchandise, and the revenue generated from the sales will exist shared only betwixt the creator and the merchandise partner as YouTube has announced that it won't have a cut of the merchandise revenue.

Premieres

Until now, YouTube creators updated their followers about an upcoming video on platforms such as Instagram or Twitter, but YouTube's new Premieres feature allows them to generate the hype on YouTube itself. Thanks to Premieres, creators can now share pre-recorded videos as a live video, and every bit they do and so, a public landing page is created where viewers can collaborate via live chat and wait for the scheduled content to go alive. Think of it as watching a YouTube video in a theater with young man fans. Premieres are at present available to a small circle of creators and will shortly exist available globally.

Source: https://beebom.com/youtube-channel-memberships-direct-merchandise-creators/

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